Assetz Property Group at a Glance
| Detail | Assetz Property Group |
|---|---|
| Legal name | Assetz Private Limited, formerly APG Premium Residential Private Limited |
| Founded | 2006 |
| Registered office | Assetz House, No. 30 Crescent Road, Bengaluru 560001 |
| Delivered and launched | About 9 mn sq ft delivered and 18+ mn sq ft launched, consolidated, as at 31 May 2026 |
| Wider pipeline | 45+ mn sq ft developed, under development and tied up (company figure) |
| Public catalogue | 32 projects across new launches, ongoing and completed |
| People | 400+ employees as at 31 March 2026, consolidated (company-stated) |
| Board | A non-executive Chairman, a Managing Director, an Executive Director, a further non-executive director and four independent directors |
| Listing | Confidential pre-filed DRHP with SEBI, August 2026, for an IPO of about ₹1,200 crore |
| City of Palms promoter | Assetz Investments and Holdings Private Limited, incorporated 2025 |
Assetz Property Group, the Developer of Assetz City of Palms
Assetz has built in Bengaluru since 2006. Its debut campus, Vrindavan Tech Village, since exited and now Embassy TechVillage, was India's first LEED Platinum-certified SEZ: the commercial heritage behind a business that today builds homes across the city, from apartment communities to plotted layouts. The company is Assetz Private Limited, renamed from APG Premium Residential Private Limited, and the APG prefix still runs through its project companies. It is headquartered at Assetz House on Crescent Road, Bengaluru; its Singapore connection is a shareholder relationship, not a head office.
The board is set up the way a company preparing to list sets one up: a Chairman who sits as a non-executive director, a Managing Director, an Executive Director, a further non-executive director and four independent directors.
Assetz Scale, Dated and Scoped
Assetz reports approximately nine million sq ft delivered and more than 18 million sq ft launched on a consolidated basis as at 31 May 2026, against a wider pipeline of 45+ million sq ft developed, under development and tied up. The dated pair is the delivery record; the larger figure includes land not yet built. The same headline block claims 65+ projects and 22,000+ units, while the current public catalogue lists 32 projects across new launches, ongoing and completed work. Assetz also describes itself as one of Bengaluru's top five residential developers by sales value, a claim it makes without naming a ranking agency.
How Assetz Structures Its Projects
Assetz registers projects through per-project companies, most of them prefixed APG: APG Skywards, APG Habitat, APG Green Homes, APG Townships, APG Abode Homes and others. City of Palms follows the same logic. Its promoter, Assetz Investments and Holdings Private Limited, was incorporated in 2025 as a project company set up for this layout. It has no earlier K-RERA registrations, and it develops the land under joint development agreements with the landowners.
For a buyer, that structure has two practical consequences:
- A brand search misleads. Typing "Assetz" into the K-RERA search does not return the developer's footprint, because some registrations carry no Assetz token and joint developments sit under co-promoter names. The reliable route runs one way only: from the developer's project page to the registration number, then to the registry record, to confirm who holds it.
- Each company stands on its own. Project debt is raised at company level too (the group has placed non-convertible debentures through individual APG entities), so one project company's finances are not automatically another's.
Assetz Design Approach and Carbon-Healing Homes
Carbon-Healing Homes is Assetz's own sustainability programme, set out in four named pillars:
- Zero Out: organic waste converted to manure on site. Zen & Sato specifies an 800 kg a day converter.
- Smart Power: solar generation, plus layouts analysed for sun path to cut the need for artificial light.
- Sponge Effect: smart water systems, pitched on lower utility bills as much as on conservation.
- Climate Capsule: green cover used to hold site temperatures below those of the surrounding city.
The programme is specific and names real hardware, which most sustainability copy does not. It is also an in-house programme, not a third-party certification: no IGBC, GRIHA or LEED rating stands behind it. The right test is each project's own specification. At City of Palms, the registered specification carries an organic waste converter; a 450 KLD sewage treatment plant whose treated water goes to the landscape, with rainwater recharge pits and drip irrigation; timer-controlled LED streetlights and energy-efficient fixtures; and avenue planting, four parks and a landscaped green spine along the natural drain. Solar generation is not in the registered specification, so do not assume it.
Assetz's naming follows a pattern too. Before registration, projects circulate under "Assetz Codename" working titles, as City of Palms did. After registration they launch under a registered name, often a paired form such as Miru & Miyo or Bloom & Dell. A paired name signals a project that has reached registration, not an unannounced pre-launch.
Assetz Portfolio Highlights
- Bloom & Dell, Doddabanahalli (Bengaluru East taluk): 394 homes on 7.7 acres, with 3 BHK homes of 1,292 and 1,356 sq ft carpet plus 4 BHK homes. It is registered as PRM/KA/RERA/1251/446/PR/050523/005911, and Assetz lists it as completed.
- The launch catalogue: Mizu & Ki, Sora & Saki, Zen & Sato, Ren & Rei, 66 & Shibui and more, each launched under its paired name.
- Old Madras Road and the Hoskote highway, August 2025: an 11.5-acre joint development with Vanshee Builders & Developers, backed by Motilal Oswal Alternates. It carries about 1.4 million sq ft saleable, about 800 homes and a gross development value above ₹1,400 crore (reported by Construction World, Construction Week and Business Standard).
Assetz New Launch in North Bangalore
City of Palms is Assetz's new launch in North Bangalore: 620 plots on 35.16 acres at Doddacheemanahalli, registered on 30 June 2026, with the layout due on 15 February 2029 and the clubhouse on 15 May 2030. Assetz's earlier plotted launch in the same hobli is The Secret Lake, 701 plots on 44.2 acres, registered on 2 April 2025 to its promoter Equinox Global Shelters and marketed by Assetz. When you look at Assetz's upcoming projects in North Bangalore, read each one the same way: find the registration number, then confirm on the registry who holds it.
Assetz IPO Filing
Assetz is preparing to list. In August 2026 it filed confidential pre-IPO papers with SEBI for a main-board issue of about ₹1,200 crore (Business Standard, 2 August 2026), and trade press calls the filer Assetz Ltd. Because the filing is confidential, no draft red herring prospectus is public yet. The group's financials, promoter chain, litigation schedule and audited delivered-area figures are therefore not available from it. If a draft prospectus is published, it will set those details out.
What Differentiates Assetz
- Twenty years in one city. Bengaluru since 2006, run from Assetz House on Crescent Road.
- A dated scale record. Delivered and launched figures that carry a cut-off date and a scope, beside a clearly labelled wider pipeline.
- A sustainability programme with hardware. Carbon-Healing Homes names equipment a buyer can check against each project's specification.
- A board built for listing. Four independent directors, and a SEBI filing in progress.
- A buyer-side payment plan at City of Palms. The largest instalments are tied to works completed on each buyer's own cluster, and the agreement carries a 5-year defect liability.
What to Verify Before You Book with Assetz
- The registration. Search PRM/KA/RERA/1250/303/PR/300626/008780 at rera.karnataka.gov.in and check the promoter name, Assetz Investments and Holdings Private Limited, and the completion date, 15 February 2029.
- The holder, not the hoarding. Follow any Assetz project from its project page to its registration number and then to the registry record. Never work backwards from the brand name.
- The cost sheet. The club, legal and maintenance lines carry no published amounts, so ask for them in writing.
- The clubhouse clauses. The club is due on 15 May 2030, its land stays with the promoter, and residents use it through the Plot Owners' Association. Club use carries subscriptions or usage charges, set from time to time, on top of the one-time Club House Charges.
- The adjoining-land clause. A future project on adjoining land, with its own approvals, amenities and clubhouse, will take access through this layout's roads. Those roads are public under the sanctioned plan and will be handed over to the local authority.
- The land record. One civil suit on the land is pending, and the overview carries its case number and status. Have your own lawyer review it with the title documents.
- Court records. Matters involving Assetz group entities have come before the Karnataka High Court, a Bengaluru district court and the income-tax appellate tribunal, largely writs and tax appeals rather than homebuyer delay orders. Search the promoter company's name yourself.
For the project itself, see the overview and the master plan; for the cost stack, the price page; and to speak to the sales team, the contact page.
Enquire about Assetz City of Palms
Walk the plantation, stand on the Chapparakallu Road frontage and see where your plot sits. Leave your name and phone number, and the sales team will share current availability, the cost sheet and a slot for your visit.
Book a Site VisitAssetz City of Palms Builder – Frequently Asked Questions
Who is the builder of Assetz City of Palms?
The builder is Assetz Property Group, a Bengaluru developer founded in 2006, whose legal name is Assetz Private Limited. It reports about nine million sq ft delivered and more than 18 million sq ft launched, consolidated, as at 31 May 2026. The registration is held by its project company, Assetz Investments and Holdings Private Limited.
Why is the RERA promoter a different company from Assetz Property Group?
Assetz registers its projects through per-project companies, most of them prefixed APG. For City of Palms it set up Assetz Investments and Holdings Private Limited in 2025, a project company for this layout with no earlier K-RERA registrations. Confirm the holder by checking the registration number on the registry rather than searching the brand name.
Is Assetz Property Group a listed company?
Not yet. In August 2026 Assetz filed confidential pre-IPO papers with SEBI for a main-board issue of about ₹1,200 crore (Business Standard, 2 August 2026). Because the filing is confidential, no draft prospectus is public, so the group's financials are not available from it.
What is Carbon-Healing Homes?
Carbon-Healing Homes is Assetz's in-house sustainability programme, built on four pillars: Zero Out, Smart Power, Sponge Effect and Climate Capsule. It is not a third-party certification such as IGBC, GRIHA or LEED. At City of Palms, the registered specification includes an organic waste converter, a 450 KLD sewage treatment plant with treated water for the landscape, rainwater recharge pits and timer-controlled LED streetlights, but no solar generation.
What should I check about Assetz Property Group before booking?
Assetz Property Group reviews online are a start; the registry is the check that counts. Confirm the registration number and the promoter at rera.karnataka.gov.in, ask for the cost sheet with the club, legal and maintenance amounts filled in, and read the clubhouse and adjoining-land clauses in the agreement. Search the promoter company's name in court and complaint records yourself.